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How Content Marketing and Social Media Work Together While social media and content marketing may seem to be two different things, in reality, they are in fact a team. Brands can increase the impact of a massive piece of content such as a blog post or white paper by sharing small pieces of content on their social media channels. A strategy helps you to concentrate and optimize your efforts so that you get the most out of each piece of content. It can help you avoid vanity metrics and evaluate what is most important to your business like brand awareness or web traffic. 1. Identify Your Audience Social media marketing is a great tool to build relationships with potential customers. However, before you create the right content for your target audience you need to understand who they are. This will help you develop a strategy that is that is more likely to meet your goals and improve your bottom line. The best place to start is by monitoring the people who follow your company on social media and who interacts with your posts. What are their preferences? What information do they seek and why? This information will help you target similar people on other social media platforms. You can also learn more about your audience by studying the content of companies within your field. What kind of posts are they making and sharing? What kind of content is most effective for them? This will provide some information on how to create content. best ai seo software can also directly reach out to your audience via social media to learn what they want to know from you. ModCloth for instance, regularly asks their followers to send pictures of them wearing their products. It then features these photos on its social media pages. This makes the brand feel more connected to its audience and helps increase engagement. Once you've identified your audience and devised a strategy for them, it's time to start creating and sharing content. Monitor your metrics, but only those that are related to your SMART goals and KPIs, which you established in Step 1. Remember that not all your content will perform perfectly immediately – but you will eventually see the outcomes if you're consistent and follow your plan. 2. Create a Strategy You require a plan to expand your social media presence. You will not attract new followers, convince them to visit or even convert to your site by posting random content without a plan or strategy. Instead, develop a documented strategy for your content that you and your team follow. This will allow you to set SMART goals and develop and share regularly-published content. Start by creating your social media marketing plan by defining your buyer personas (or fictional representations) of your ideal customers. From there, think about the types of content they enjoy and the formats that work best on each platform. Instagram and TikTok, for example, are great platforms for visuals, such as photos and short videos. Twitter, on the contrary, is best for posts that are text-based or linked. Think about how you can utilize each platform in a unique way to showcase your brand. Instagram is a great platform for fashion brands who wish to showcase their distinctive products and designs. Similarly, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Another great way to drive engagement on your social media pages is to invite your followers to engage with you by incorporating calls-to-actions within your posts. For instance, if you are hosting an announcement or a giveaway, ask your followers to leave comments or tag their friends or share the post. Keep in mind that social media is an excellent way to showcase customer comments and testimonials. These can be very effective in increasing the trust of your customers, particularly when they are from social media users who recommend or use your product or service. 3. Create Content You must create content that is relevant to your target audience to effectively promote your company on social media. This can be done through a variety of methods, including blogging or video infographics, podcasts, and many more. Additionally, it's crucial to think about the type of content your audience wants to see and share. For instance, research has shown that fun and personal content is a great fit for social media, while promotional and information content score lower. Once you've established your audience and your goals in marketing, it's time to think about the kind of content you'd like to see. You should try to combine informative, entertaining or educational posts with promotional posts. This will increase the chances of your audience becoming a customer by increasing their interaction with your company. One popular method for creating content is to speak with thought leaders in your industry. This is a great method to gain insight into the latest trends and strategies in your particular field as well as gives you the chance to market your business by sharing the article with the individuals who were interviewed on their own social networks. Other types of content include industry news updates, tips, tricks and hacks. You should also consider incorporating images in your posts, since this has been shown to be more effective in getting attention and increasing engagement on social media. It's important to track the performance of your content, and make any necessary changes. If a particular format of content is not performing well you might need to alter its topic or angle. 4. Share Your Content If you've created a strategy and written engaging content, it's important to share it on social media. This is a great opportunity to increase your reach and gain new customers. Keep your updates brief and make sure you include catchy headlines. Don't forget to post different types of content like videos, images text, links, and text are all great options. You can also try to generate interest by posting your content on different platforms and at different times. This will ensure that your content is seen by the most people. You may also want to look into partnering with influencers or even running contests. This can be a great way to drive traffic and create buzz for your brand. Once your audience begins to view you as a reliable source of information, they will be more likely to interact with your content and eventually become customers. It is important to place more emphasis on quality rather than quantity when it is time to implement content marketing. One last thing to consider is that if you're using a pillar content marketing strategy, it's a good idea to share links to your lengthy content on social media. This will give your followers an idea of what to expect and will encourage them to go to the entire article or blog. It's not always clear why certain content is shared more frequently than other content. However, it's worthwhile looking into the psychology of sharing to find out what might be driving people to share certain types of content. This will help you create a more effective content marketing strategy in the future. 5. Keep track of your results After you have written and published your content, it is crucial to keep track of your results. You'll be able tell if your strategy has worked or if you need to adjust it. You might find that certain platforms or types are more successful than others, or that some kinds of content are more popular than others. You can track your social media's reach and performance with tools like Mention or Hootsuite. Keep in mind the fact that just because you're sharing your content on multiple platforms, it doesn't necessarily mean that it's doing well. It is important to tailor each platform's content to its intended audience and the best practices. You can avoid annoying your audience by not overdoing things. When you analyze your results, make sure to review every single one of the metrics that matter to you and your team. Select metrics that are in line with your goals and KPIs that are SMART, and be sure to distinguish them for the various social media platforms that you are using. With the right strategy and tactics, you can effectively integrate social media and content marketing to boost brand recognition, increase traffic to your website, increase leads, increase sales, establish authority and much more. For more details on how to implement an effective content marketing strategy read this free downloadable guide from DemandJump. It contains examples, tips, and more from companies similar to yours that have beaten the algorithms and achieved success in content marketing. Sign up to get your copy today!